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THESFANNA|Skincare line

2023-07-25

A hospitality supply chain innovator who elevates the guest experience in the name of skin


       In modern travel culture, every business or leisure trip is a refined pursuit of quality of life. As the "driving force" behind the hotel industry, Shanghai Zhouhui has a deep insight into this trend, and in 2021, it established a cosmetics factory - Shanghai Shufikaiya Biotechnology Co., Ltd., and established a strategic partnership with France Silkana to jointly develop a series of high-end skin care products designed for hotel guests, injecting a new service concept into the hotel industry.


       Supply chain innovation to create a new hotel experience

       Shanghai Zhouhui, as an ingenious hotel supplier, has always been committed to improving the hotel's service level and guest satisfaction. Through the introduction of professional skincare products, Chau Fai has helped the hotel solve the skin problems that guests may encounter during their trips, such as dryness and fatigue, thus significantly improving the overall experience of guests. These carefully selected and customised skincare sets, including cleansing lotions, masks, water creams, etc., not only meet the daily skincare needs of business travelers, but also become a highlight of the hotel's attraction and retention.


       Win-win cooperation, leading the industry vane

       The in-depth cooperation between Shanghai Shufikaiya Biotechnology Co., Ltd. and France Sfana reflects Shanghai Zhouhui's forward-looking and leadership in supply chain innovation. With the expertise and international vision of France Silkana in the field of beauty, Chau Fai can provide hotels with skin care products that are more in line with international standards and more competitive, helping hotels enhance their brand image and attract more consumers who pursue high-quality accommodation experience.


       Word-of-mouth on social media

       The introduction of this series of high-end skincare products quickly attracted widespread attention and praise on social media. Guests have shared their personalized skincare experience at the hotel, which not only increases the hotel's exposure, but also strengthens the brand image of Chau Fai as a premium hotel provider. This positive word-of-mouth effect is gradually translating into increased hotel bookings and increased customer loyalty.


       Continue to explore and create a better future

       This innovative initiative of Shanghai Zhouhui not only demonstrates its excellent ability in hotel supply chain management, but also opens up a new service field for the entire industry. In the future, Chau Fai will continue to deepen the relationship with partners, explore more possibilities, and strive to provide more diversified and high value-added services for hotels and their guests, and jointly promote the development of the hotel industry in a more personalized and high-quality direction.




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